brand identity - fetch
I designed the brand identity for Fetch, a faux company specialising in providing dog care resources to dog owners in a given location (in the case for this project: London, England). The resources include one to one veterinary consultations, opportunities for curating community, training resources, a pet sitting platform, and 24/7 emergency care. Below is the developed brand identity in action, as well as parts of a created marketing campaign called “go fetch!!” which can be made available upon request.
animations of Fetch’s beloved pups are playful and add interest to the identity.
To help guide users in the right direction on this expansive website, Fetch has created Ferdinand, an AI dog consultant. This poodle uses playful “dog language” to help users with simple requests and directs them to the part of the website that would suit their needs best. However, as some users prefer not to use AI, an option to chat with Fetch’s team of human agents is always available.
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